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Inevitable Automation in Advertising (with Shawn Riegsecker)

Adtech Unfiltered

April 30, 2019

25 minutes

This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.

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