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33: Creative Destruction: an update on shared micromobility business models


July 2, 2019

54 minutes

In this episode, Oliver and Horace discuss a recent trip that Horace made around Continental Europe and reflect on the changing dynamics of shared micromobility business models. Specifically: - The core product, regulatory and operational challenges that are constraining shared mimo companies - The differences between being anti-car and pro-micromobility - The parallels in this market to the mistakes made by the Chinese bikeshare operators, and more historically, the clean tech boom of the late ‘00s. - Why Bird launching the Cruiser was predictable, what the likely next steps will be in terms of product design and how this tracks the early years of the phone industry - An update on Horace’s blogpost ‘The Three Eras of Micromobility’ - The three categories of operators we’ve seen emerge: Independent Mega’s (Bird, Lime), Corporate Parent backed (Jump, Motivate) and Independent Minors (Voi, Tier, Bolt, Circ, etc etc.) and how the capital constraints of each impact their ability to innovate. - How micromobility is not going to be a winner-take-all market As mentioned, the article on the Three Eras of Micromobility by Horace:

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