Download on the App Store Open In Castro
Podcast artwork

60. Build. Measure. Learn, w/Eric Ries of The Lean Startup and the LTSE

Masters of Scale

June 16, 2020

45 minutes

Forget writing that business plan. Design an experiment instead. So many products and companies fail because the assumptions in their beautiful business plans were just wrong. So stop writing and start testing. No one knows this better than Eric Ries, author of The Lean Startup and founder of the Long-Term Stock Exchange. After his first product failed, he developed a new method of product design based on running small, fast experiments, measuring the results, and learning from them. It’s a system built on data, not assumptions, and it works with almost everything, from app development to airplane design. It starts with establishing your own measure of success — then experimenting, improving, and trying over and over again. The feedback loop never stops.

Learn more about the Long Term Stock Exchange:

Learn more about The Lean Startup:

Read Eric’s blog, Startup Lessons Learned:

Listen to Eric’s new podcast, Out of the Crisis, on Apple Podcasts:

Read a transcript of this episode at

Subscribe to the Masters of Scale weekly newsletter at

See Privacy Policy at and California Privacy Notice at

Or Listen Elsewhere

Listen On Apple Podcasts
Listen In Pocket Casts
Listen In Overcast
Subscribe to RSS