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IMPACT Insights

The Impact Agency

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In an era of apathy, automation and exponentially-increasing choice, organisations and brands face a significant challenge to create true moments of connection with their target markets. Do you think about who your target audiences are beyond their buying habits, geographic location or job title? Do you create content to serve algorithms or humans? Do you measure success in campaign KPIs, sales or behavioural change? Are you balancing big picture thinking with agile, targeted execution? And...is

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