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Start Small, Dream BIG

Milken Center for Advancing the American Dream

Small businesses comprise over 99% of the companies in America and, before COVID-19, they provided nearly half the jobs in the country. Small business is one of the most trusted institutions in American society today (67%), far outstripping big business in measures of public trust (25%, Gallup, 2018). Small businesses and their entrepreneurial founders exemplify the values associated with the American Dream: they believe in free enterprise and the strength of their own vision, they work hard des

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